Table of Contents

  1. Is Real Estate for You?
    It’s a Great Life . . . If It’s the Life You’re Suited For

  2.  Getting Your License
    Fun or Folly: Your Choice

  3. Choosing a Company
    For Better or Worse, for Richer or Poorer . . .

  4. Getting Started on the Job
    Getting Organized and Beating the Drums

  5. In the Beginning There Was . . . Agency
    The Real Estate Profession’s Identity Crises

  6. EEEEEEEK!!!
    Real Estate and the Technology Revolution

  7. Listing Residential Property
    Finding the Sellers and Moving the Merchandise

  8. Selling Residential Property
    Finding the Buyers, Listening to Them, and Satisfying Their Needs

  9. Listing and Selling Specialized Properties
    Custom-Built Homes, Investment Properties, Rural Properties, and More  

10. Avoiding Problems
    Things to Watch Out for from Day One

 11. Dealing with Difficult People and Difficult Situations
       118 Challenges—Not Problems

 12. Client Follow-Up and Referrals
    Your Insurance Policy Against Lonely Days, Sleepless  Nights, and a Penniless Old Age

 13. Surviving
    Strategies for Staying Solvent and Staying Sane

 14. Where to Go from Here?
       151 Long-Term Options for Your Career

 15. The Roads Less Traveled
    Other Real Estate Career Possibilities

 16. Special Messages for Special People
    From Fast Trackers to Retirees

 17. Change Happens
    The Real Estate Profession’s Brave New World

 18. A Final Encouraging Word
    How to Succeed in Real Estate by Really Trying