Table of Contents

1. NAR: Bulwark of the Industry?
2. Branding: What’s in a Name?
3. The Transaction: Is Integration Possible?
4. Trends: What’s the Genesis of Change?
5. Outside Competitors: Stimulant or Deterrent?
6. Profitability: Why is it so Hard?
7. Sales Associates: Are they the Key to Success?
8. Education: Keeping Pace?
9. Non-Traditional Brokerage: Can it Work?
10. Productivity: Up, Down or Sideways?
11. Business: What Drives Results?
12. Relocation: Quo Vadis?
13. Agents: Commission Based or Salaried?
14. Government: Restrainer or Enabler?
15. Franchising: What’s New?
16. Communications: Can You Hear Me Now?
17. Companies: Does Size Matter?
18. Investment: Rags or Riches?
19. Quality Service: Mission Impossible?
20. Real Estate: Mainstay of the Economy?