Table of Contents

SECTION 1 - History and Overview

SECTION 2 - The Current Debate

2.1. Taking Position Against Allowing Banks into Real Estate

2.2. Taking Position in Favor of Allowing Banks Involvement

2.3. Consumer Surveys

SECTION 3 - The Industry in Question – Real Estate Brokerage

3.1. Is Real Estate a Financial Transaction?

3.2. Is the Real Estate Brokerage Industry Changing?

SECTION 4 - Financial Institution’s Historic Involvement

4.1 In the Real Estate Industry

4.2. In the Securities and Insurance Industries

SECTION 5 - Entry Strategies into the Real Estate Industry

5.1. Possible Methods of Entry by Financial Institutions

5.2. Potential Candidate Types to Partner or Acquire