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| SECTION 1 |
REVISITING YOUR BUSINESS PLAN |
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| 1.1 |
State of the Real Estate Brokerage Industry |
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| 1.2 |
Compensation Packages |
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| 1.3 |
Increasing Margins Through Ancillary Services |
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| 1.4 |
Increasing Margins Through Growth |
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| 1.5 |
Revisiting Your Business Plan |
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| SECTION 2 |
NEW REAL ESTATE BUSINESS MODELS |
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| 2.1 |
Overview |
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| 2.2 |
Buyer Brokerage |
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| 2.3 |
One-Stop Shops |
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| 2.4 |
New Paradigm Companies |
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| 2.5 |
Annuity Agencies |
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| 2.6 |
Fee-Based Services |
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| 2.7 |
Employee Estate Agents |
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| 2.8 |
Superstores |
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| SECTION 3 |
TOOLS TO REMARGIN YOUR BUSINESS |
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| 3.1 |
Overview |
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| 3.2 |
Providing Better Information |
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| 3.3 |
Expanding Your Core Business |
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| 3.4 |
Improving Lead Management |
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| 3.5 |
Providing Ongoing Customer Contact |
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| SECTION 4 |
STRATEGIES TO REMARGIN YOUR BUSINESS |
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| 4.1 |
Overview |
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| 4.2 |
New Economy Brokers |
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| 4.3 |
Giving the Consumer What They Want |
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| 4.4 |
The Decisions: A Guide to Remargining |
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| 4.5 |
The Implementation |
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