| |
|
| SECTION 1 |
BUSINESS PLANNING: WHAT AND WHY? |
| |
|
| 1.0 |
What is it? |
| 1.1 |
The Business Plan Itself |
| 1.2 |
Goal Setting vs. Business Planning |
| 1.3 |
Why Not to Plan |
| 1.4 |
Why to Plan |
| 1.5 |
The Benefits of Planning |
| |
|
| SECTION 2 |
BUSINESS PLANNING: HOW TO? |
| |
|
| 2.1 |
Industry and Competitive Analysis |
| 2.2 |
The Focus of the Business |
| 2.3 |
Setting Objectives |
| 2.4 |
The Action Plan |
| 2.5 |
Concept to Calculations |
| |
|
| SECTION 3 |
BUSINESS PLANNING: THE NUMBERS |
| |
|
| 3.1 |
Managing the Calculators |
| 3.2 |
Revenue |
| 3.3 |
Expenses |
| 3.4 |
Understanding the Numbers |
| 3.5 |
The Tools Available |
