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| SECTION 1 |
REVISIT YOUR THINKING |
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| 1.1 |
Overview |
| 1.2 |
The ABC’s of Customer Acquisition |
| 1.3 |
The Economic Value of a Customer |
| 1.4 |
Customer Acquisition Costs |
| 1.5 |
Summary |
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| SECTION 2 |
NEW CUSTOMER ACQUISTION MODELS |
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| 2.1 |
Overview |
| 2.2 |
Securing Leads to Acquire New Customers |
| 2.3 |
Making Contact with New Customers |
| 2.4 |
Securing New Customers Upfront |
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| SECTION 3 |
THE CHANGING REAL ESTATE CUSTOMER |
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| 3.1 |
Overview |
| 3.2 |
Buyer Agency |
| 3.3 |
Finding Buyers |
| 3.4 |
Summary |
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| SECTION 4 |
CONCLUSION |
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