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SECTION 1 |
REVISIT YOUR THINKING |
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1.1 |
Overview |
1.2 |
The ABC’s of Customer Acquisition |
1.3 |
The Economic Value of a Customer |
1.4 |
Customer Acquisition Costs |
1.5 |
Summary |
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SECTION 2 |
NEW CUSTOMER ACQUISTION MODELS |
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2.1 |
Overview |
2.2 |
Securing Leads to Acquire New Customers |
2.3 |
Making Contact with New Customers |
2.4 |
Securing New Customers Upfront |
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SECTION 3 |
THE CHANGING REAL ESTATE CUSTOMER |
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3.1 |
Overview |
3.2 |
Buyer Agency |
3.3 |
Finding Buyers |
3.4 |
Summary |
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SECTION 4 |
CONCLUSION |
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