Table of Contents

1. Common Traits of Mega-Producers
2. Getting Started
3. Transitioning from General Sales to Niche Marketing
4. Marketing and Advertising
5. Building Your Team
6. Support from Your Company
7. Partnerships
8. The Business Plan
9. Day-to-Day Operations
10. Selling Your Business
11. 2004 Income and Expense Statement
12. Conversations with Mega Producers

Appendix A: Sample Marketing and Sales Materials from Mega-Producers
Appendix B: About the Author