The auction method of marketing real estate is an increasingly popular and effective way to sell a wide variety of properties. Auction marketing provides many advantages, such as fast turnover, carrying-cost savings, and the opportunity for action-oriented target marketing. Often, an auction can be the best way to expose a property to the marketplace and obtain the highest net profit.
SOLD! is a comprehensive overview of selling real estate using the auction method. It will help real estate professionals understand how real estate auctions work – both in general and for land and residential, commercial, agricultural and industrial properties. The book offers practical guidelines to:

• determine if an auction is appropriate for a particular property
• choose an auctioneer
• plan for and promote the auction event
• track the success of the auction event to closing

The contributing authors examine important elements in the auction process, such as real estate valuation, environmental concerns and legal issues involved in the transfer of real estate. Sample contracts, survey tracts, financial tables and checklists are also included. SOLD! will help make the auction process more accessible for all real estate professionals, bankers, lawyers and others who want to become involved in this growing real estate trend.