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Real Estate Confronts the Information Explosion
Stefan Swanepoel
Stu Siegel
Allen Wright
Can today’s agents manage the data overload and, if not, what are they going to do to change that? Today’s consumer has access to an exponentially unlimited amount of real estate property, neighborhood and community information; some accurate and some questionable. The “real-estate-smart” consumer is creating a new role for real estate professionals in today’s competitive marketplace. This new real estate report, the 7th whitepaper in the Real Estate confronts series discusses how the real estate professional’s role is changing to a subject-matter-expert, information processor and transaction facilitator rather than a salesperson, order taker or chauffeur.
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