Real Estate Confronts Goal Setting vs. Business Planning
Stefan Swanepoel Allen Wright
28 pages, RealSure 2006
Real estate business plans and marketing plans
Real Estate Report: One of the top reasons for failure in real estate is the lack of planning. Business planning is unfortunately often the last thing an agent wants to do, because it is a complicated and painful process. However, there is little value attached to dreams if they only stay in your head. For a good plan to be successful, daily actions need to echo the written word, which in turn echoes your dream. In the daily competition for market share, the race belongs to the agent who knows his or her goals and exactly how to achieve them. This report / white paper helps real estate agents better understand the steps in the business planning process, identify the hurdles, organize the priorities and then follow through with the execution.
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