Real Estate Confronts Customer Acquisition
Stefan Swanepoel Janet Branton
22 pages, RealSure 2004
Real Estate Confronts Customer Acquisition
Real estate report: For the past 6,000 years merchants have continually sought to acquire customers. The premise and promise is simple and the idea is nothing new: Sell or exchange products and services and thereby create profits that in turn create salaries, assets, companies, cities, nations and economic world models. Today, the question remains the same: how does a business turn the management of real estate brokerage, financial services, insurance services and/or other assets into a cost effective, sustainable and profitable enterprise? The sixth real estate report / white paper in the Real Estate Confronts series, “Customer Acquisition,” explores the new strategies, methods, products and services that will help real estate professionals find, transact and maintain a long-term relationship with their customers.
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