Two DVD set with over 3 ½ hours of Ian Grace “live” with his unique HOODOO concept. You are introduced to the powerful, yet simple secret of all successful advertising. There are 8 separate sections, so you can watch it in separate sittings if you wish, with Ian giving progressive summaries of the points covered, at regular intervals. Complementing the book, you’ll see more successful ad examples not contained in the book and vice versa.