Justified or not, the perception of real estate practitioners as unethical is commonplace – so much so that the term “real estate ethics” is sometimes considered an oxymoron by members of the public, and even by members of the profession itself. Negative characterizations of real estate professionals appear everywhere in popular media, and as technology continues to transform our culture real estate agents will continue to encounter unique ethical challenges. Designed to provide real estate licensees with a variety of strategies to use when they do face those complex issues that tend to blur right and wrong, “Ethics for the Real Estate Professional” is a combination of textbook and workbook that examines a variety of models used to grapple with the unique “grey” areas that people who sell real estate as a career regularly encounter. The text covers both psychological and business ethics models, giving readers an opportunity to apply them within five critical aspects of the industry: agency, fair housing, property defects, and relationships with competitors and colleagues.