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Real Estate Books
Generational Housing Myth or Mastery
Carmen Multhauf and Lloyd Multhauf
149 pages, TABS 2007
Discover how each generation (seniors, baby boomers, Gen X, Gen Y, etc.) views housing options and makes real estate decisions based upon its shared experience and background and its reaction to the other generations around it.

5 Minutes to a Great Real Estate AD
John Mayfield
208 pages, Cengage 2006
Real estate books and the real estate book.

A dynamic real estate advertising resource filled with hundreds of examples and ideas for real estate agents or brokers to use and adapt in their daily business.


Your Successful Real Estate Career
Kenneth Edwards
256 pages, Amacon 2006
Real estate books and the real estate book.

Authoritative, down-to-earth guidance on everything associated with a real estate career.


California Real Estate Practice - 1st Edition
Bob Herd
527 pages, Cengage 2006
…………

In his newest book, California Real Estate Practice, Bob Herd explains the body of law and ethics vital to the daily practice of real estate. He discusses fair housing, full-disclosure and laws governing real estate licensees, and teaches agents how to perform important real estate procedures. Herd has packed the book with the most effective methods for utilizing current technology and working with an increasingly “techno-savvy” public.


California Mortgage Loan Brokering Lending - 3rd Edition
D.L. Grogan
M. C. Buzz Chambers

709 pages, Cengage 2006
…………

Two of the finest and most trusted California real estate authors, Prof Grogan and M.C. “Buzz” Chambers, once again deliver the definitive textbook for individuals seeking to enter the mortgage loan business. The new third edition of California Mortgage Loan Brokering & Lending provides comprehensive coverage of finance laws through 2006 and covers the key topics of appraisal, credit agencies, title and escrow, and industry technology. The third edition also extensively covers the variety of the forms necessary to complete a transaction. This is an approved course textbook for pre-licensing in California.


California Real Estate Finance - 8th Edition
Robert J Bond
Dennis J McKenzie
Alfred Gavello

512 pages, Cengage 2006
…………

Highly practical in focus, this new edition of California Real Estate Finance continues to be one of the most applicable and pertinent texts available today. The completely revised 8th Edition includes expanded coverage of institutional and non-institutional lenders, negative amortized loans, sub-prime loans, predatory lending, customary buyer and seller closing costs, a glossary and financial calculator, and much more.


Real Estate Finance - Theory and Practice, 5th Edition
Terrence M. Clauretie
Stacy Sirmans

557 pages, Cengage 2006

This text makes real estate finance clear and relevant through the direct application of real-world real estate situations. Based on sound economic and financial principles, it’s primary goal is to promote a greater understanding of how real estate financial markets function and evolve.


Real Estate Marketing and Sales Essentials
Dan Hamilton
436 pages, Cengage 2006

This book equips new and experienced agents with the business, communications, and technological savvy needed to succeed in today’s real estate industry. It provides invaluable tips, advice, and hands-on instruction meant to convert expertise and knowledge into sales and profit.


Essentials of Real Estate Economics, 5th Edition
Dennis J McKenzie
Richard M. Betts

462 pages, Cengage 2006

Learning how to properly appraise the value of real estate property has never been easier, thanks to this consistently popular resource, an explanation of the Uniform Standards of Professional Appraisal Practice and an introduction to related topics mandated for state licensing and certification.


California Real Estate Law Text Cases, 6th Edition
Ted Gordon
457 pages, Cengage 2006

The newly updated “California Real Estate Law: Text & Cases” provides solid and concise explanations of current California real estate law and its consequences. It is committed to four basic goals: 1) concise, reasonable coverage, 2) practical application, 3) studious case analyses, and 4) expanded coverage of key subjects.


Real Estate Law - 6th Edition
George J. Siedel
Robert J. Aalberts

610 pages, Cengage 2006

This book contends that real estate represents an important but frequently undermanaged asset. It narrates the history of real estate from its basic conceptual form through the most important private and public law processes that govern its conduct in today’s society.


English-Spanish Real Estate Dictionary
Nora Olmos
Charles J. Jacobus

381 pages, Cengage 2005
Real estate books and the real estate book.
A quick-reference real estate dictionary with nearly 2,000 real estate terms in both English and Spanish, covering all the essential areas for real estate.

5 Minutes to a Great Real Estate Letter
John Mayfield
209 pages, Cengage 2005
Real estate books and the real estate book.

Simply find the real estate letter you need, make any necessary changes, insert the clients’ names and addresses, and print your new custom letters.


Becoming a Mega-Producer Real Estate Agent
Bob Herd
158 pages, Cengage 2005
Real estate books and the real estate book.

Learn how to become more profitable by using a licensed real estate assistant to help you with increasing disclosure requirements and overwhelming paperwork.


LCM The Secret to Success in the New Age of Real Estate
Matt Jones
114 pages, Favorite Agent 2005
Real estate books and the real estate book.
A primer for REALTORS® struggling to succeed in the new age of burgeoning Internet real estate sales.

Waging War on Real Estate Discounters
Bernice Ross
329 pages, Teleclass4U.com 2005
Real estate books and the real estate book.

This book provides the ammunition you need to win customers with innovative marketing strategies, cutting-edge technology, and competitor reconnaissance.


SOLD The Professionals Guide to Real Estate Auctions
Stephen Martin
Thomas Battle

328 pages, AuthorHouse 2005
Real estate books and the real estate book.

A comprehensive overview of selling real estate using the auction method, including valuation, environmental concerns, and legal issues involving the transfer of real estate.


Basic Real Estate Appraisal, 6th Edition
Richard M. Betts
Silas J. Ely

472 pages, Cengage 2005

Learning how to properly appraise the value of real estate property has never been easier, thanks to this consistently popular resource, an explanation of the Uniform Standards of Professional Appraisal Practice and an introduction to related topics mandated for state licensing and certification.


Advance to Go - Collect 1 Million
Kirsty Dunphey
121 pages, SpeakerDirect 2005

Advance to Go – Collect $1 Million is the story of a young girl who pulled herself and her family out of a situation that almost destroyed them financially and emotionally. She researched, planned and worked, becoming a self-made multi millionaire by age 24, personally owning over $3 million worth of property.


Real Estate Confronts the Future
Stefan Swanepoel
Tom Dooley

264 pages, RealSure 2004
Real estate books and the real estate book.

This sequel to the 1997 best seller Real Estate confronts Reality includes chapters by 20 well-known industry leaders.


5 Minutes to a Great Real Estate Sales Meeting
John Mayfield
221 pages, Cengage 2004
Real estate books and the real estate book.


This desk reference for Managing Brokers offers creative and proven methods for how to hold successful and motivational real estate sales meetings.


Starting and Succeeding in Real Estate
Mark Nash
192 pages, Cengage 2004
Real estate books and the real estate book.
This is an excellent reference tool for pre-licensed and post-licensed agents, providing a step-by-step guide for anyone considering a career in residential real estate sales.

How to Become a Mega-Producer Real Estate Agent in Five Years
Bob Herd
200 pages, Cengage 2004
Real estate books and the real estate book.

Take charge of your career and follow this working blueprint to learn what it takes to truly become a mega-producing real estate superstar.


30 Days To Success In Real Estate
Rita Santamaria
112 pages, Cengage 2004
Real estate books and the real estate book.

Fast track your real estate career with this workbook, which includes financial worksheets and thought-provoking checklists


How to List and Sell Real Estate Executing New Basics for Higher Profits
Danielle Kennedy
Warren Jamison

568 pages, Cengage 2003
Real estate books and the real estate book.

Discover the time-tested formula for creating a fast-track career success and higher profits in real estate.


Real Estate Office Management A Guide to Success
Bob Herd
176 pages, Cengage 2003
Real estate books and the real estate book.
Covers essential day-to-day knowledge needed to successfully operate and manage a real estate brokerage firm using numerous real world examples.

The Home Inspection Book
Marcia Darvin Spada
384 pages, Cengage 2002

Many states are now requiring certification, licensure, or registration to practice home inspection. This book offers a complete introduction to performing that inspection, engaging readers in the process, step-by-step, following current guidelines established by the American Society of Home Inspectors, Inc. (ASHI).


The Traders
Jim Dreis
273 pages, Trafford 2002

The Traders is an entertaining work of fiction telling the story of an unethical real estate exchanger, Ivan Schmidt who wants to accumulate wealth. Ivan convinces a drug lord that he can solve the drug lord’s problem of getting drugs across the border while getting cash out of the country.


Doing the Right Thing A Practioners Guide
Deborah "Debbie" Long
144 pages, Cengage 2001
Real estate books and the real estate book.

A real estate practitioner’s guide to ethical decision making.


The 3 Ps of Negotiating
John C Ritchie
94 pages, Cengage 2001

The foundation of negotiation is based on establishing and identifying boundaries. “The 3Ps of Negotiating” explores three fundamental factors that influence how boundaries are established for successful negotiating: people, processes and positional issues.


Ethics For the Real Estate Professional - 6th Edition
Deborah "Debbie" Long
57 pages, Cengage 2001

Justified or not, the perception of real estate practitioners as unethical is commonplace. This book is designed to provide real estate licensees with a variety of strategies to use when they do face complex ethical issues that tend to blur right and wrong.


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