Are you tired of having to defend your commission at every turn? Are you ready to reclaim your power and start earning the full commissions you deserve? Your clients are willing to pay a full commission provided they see a benefit in doing so. The challenge for many hardworking agents is showing how full service brokerage actually helps sellers obtain the highest price possible in the shortest time. This book provides the ammunition you need to win customers with innovative marketing strategies, cutting-edge technology, and competitor reconnaissance. Learn to defeat your foes while simultaneously turning your clients into raving fans.