This Workbook explains the simple secret of all successful advertising, using Ian's unique HOODOO concept. The workbook covers the entire Ad Writing System and all the vital elements of advertising. Over 60 successful ads are shown and explained why they were successful - from 4-line classified ads to full color press as well as internet ads and flyers. Includes both before and after examples. This Workbook compliments the 3 ½ hour two CD set with the same title.